Who We Are

TNO is the largest of 13 Regional Tourism Organizations (RTOs) funded by the Ontario Ministry of Tourism, Culture and Sport, stemming from recommendations in the 2009 report, Discovering Ontario: a report on the future of tourism.

TNO coordinates, aligns and invests in sub-regional programs and leads in identified pan-northern management functions.

Through coordination of marketing, product development, workforce and industry training and investment attraction with TNO works towards the ultimate goal of significantly increasing tourism revenues in Northern Ontario.

Tourism regions in Northern Ontario: 13a, 13b, and 13c

Tourism Northern Ontario is referred to as one region (region 13) with three sub-regions:

1. Northeastern Ontario (13A),
2. Sault Ste. Marie and Algoma (13B), and
3. Northwestern Ontario (13C).

To learn about how Ontario’s tourism industry is structured, and how Tourism Northern Ontario receives and provides funding, click here.

Our Vision

Northern Ontario will be a unique and distinctive tourism destination wherein high quality products and experiences resonate with consumers, entrepreneurship is valued, and tourism provides local, regional and global connections for the entire region.

Our Mission

TNO will take a leadership role to strategically guide and champion growth in Northern Ontario’s tourism industry, through strong communication, collaboration and partnerships with industry.

Our Values

The Board is committed to focusing on the vision in an “innovative, results‐ based, effective and fiscally responsible manner, with a foundation of strong governance and management leadership.”

TNO’s Board also recognizes the following values as important aspects of the strategic plan:

  • Accountability
  • Transparency
  • Leadership
  • Collaboration
  • Teamwork
  • Integrity

Our Team

Empowered by a prosperous Northern Ontario.

  • David Maclachlan

    Executive Director

  • Karen Poirier

    Office Administrator

  • Stephanie Hopkin

    Marketing & Communications Senior Coordinator

  • Patricia Forrest

    Senior Partnership Coordinator

  • Karen Peacock

    Senior Training Coordinator

  • Nicki Schiewe

    Senior Product Development Coordinator

  • Tiina Keranen

    Visual Communications Designer

More about TNO

Marty Kalagian

Marty is a retired lodge owner with a long career in law enforcement in the Niagara region. He is past Vice President of Algoma Kinnawabi Tourism association and sits on the Northern Committee of OTMPC.

President Regional Operator – Retired
Gerry Webber

With a degree in business, Gerry has a breadth of experience and knowledge including tourism operations and policy development, government relations, strategic planning and conflict resolution, supervisory experience. He worked for over 30 years in the tourism industry, and was progressively employed at municipal, provincial and federal government departments during his employment tenure.

Vice President Tourism – Retired
Betty McGie

Betty is a second generation owner/CEO of her family business – a fly-in hunting & fishing lodge north of Wawa (Pine Portage Lodge) plus a charter air service based (Watson’s Skyways) in Wawa. She spent more than 50 years growing up and working in a resource based tourism business. She served on the NOTO board of Directors for 22 years, and two term as its Treasurer, and two terms as the first woman President. She served on the Northern Credit Union Board for 8 years, and has sat on numerous gov’t committees.

Secretary Treasurer Private Sector – Watson’s Algoma Vacation Ltd
Ray Nadeau Director Municipal Operator – Victoria Inn
George Stivrins Director Municipal Operator – Georgian Bay Cruise Co
Lori Branch Director Private Sector – Branch’s Seine River Lodge


Tammy Frick Director Board Appointed
Dr. Rhonda Koster

Dr. Koster’s research and areas of teaching focuses on the contribution of tourism towards rural sustainability in resource-based regions, with expertise in the areas of determinants of success in rural tourism planning; building capacity for tourism development with First Nations communities; experiential tourism development; the role of gateway communities and protected areas; and, frameworks for evaluating tourism as a community economic development endeavor.

Director Board Appointed
Ian Wood Director Board Appointed


Tourism Northern Ontario focuses on four different priority pillar groups:

Read our What We Do page to learn more.

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